REITs vs. Real Estate Crowdfunding: Which Is Right for You?

REITs vs. Real Estate Crowdfunding: Which Is Right for You?
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Real estate has long been considered a solid investment option, providing potential for both income and appreciation. Traditionally, investing in real estate involved purchasing physical properties or becoming a landlord. However, in recent years, alternative investment options have emerged, such as real estate investment trusts (REITs) and real estate crowdfunding platforms. These new opportunities have opened doors for individuals to invest in real estate without the need for large amounts of capital or direct involvement in property management.

What are REITs?

REITs are companies that own, operate, or finance income-generating real estate. They allow investors to pool their money together and invest in a professionally managed portfolio of real estate assets. Think of REITs as mutual funds for real estate. They provide investors with exposure to a diversified portfolio of commercial properties, such as office buildings, shopping centers, and apartments.

Advantages of REITs

  1. Diversification: REITs offer investors the opportunity to diversify their real estate holdings by investing in a range of properties across different sectors and geographic locations.
  2. Liquidity: Unlike physical real estate, which can be difficult to sell quickly, REITs can be easily bought and sold on major stock exchanges.
  3. Professional Management: REITs are managed by professionals who have expertise in acquiring, operating, and managing real estate properties.
  4. Dividend Income: REITs are required by law to distribute at least 90% of their taxable income to shareholders in the form of dividends. This makes them an attractive option for income-focused investors.
  5. Accessibility: With REITs, investors can enter the real estate market with a relatively small amount of capital, as there is often no minimum investment requirement.

What is Real Estate Crowdfunding?

Real estate crowdfunding platforms bring together investors and real estate developers or operators. These platforms allow individuals to invest in specific real estate projects or properties alongside other investors. In essence, it is a way to collectively fund real estate projects.

Advantages of Real Estate Crowdfunding

  1. Access to Deals: Real estate crowdfunding provides access to investment opportunities that would typically only be available to institutional investors or high-net-worth individuals.
  2. Passive Investment: Investors can participate in real estate projects without the need for direct involvement in property management or operations.
  3. Diversification: Crowdfunding allows investors to spread their investments across various properties and projects, mitigating risk.
  4. Potential for Higher Returns: By investing in specific real estate projects that have the potential for high returns, investors may be able to achieve higher yields compared to other investment options.
  5. Transparency: Real estate crowdfunding platforms often provide detailed information about the projects, including financial projections, development plans, and other relevant data, allowing investors to make informed decisions.

Considerations for Choosing Between REITs and Real Estate Crowdfunding

  • Risk Tolerance: REITs are generally considered lower risk compared to real estate crowdfunding. Crowdfunding investments may entail more risk due to the nature of direct investment in specific projects.
  • Investment Horizon: REITs provide a liquid investment option, allowing investors to buy and sell shares freely. Real estate crowdfunding investments may have longer holding periods and limited liquidity.
  • Investment Size: REITs accommodate investors with various capital sizes, while real estate crowdfunding may have minimum investment requirements that may limit access for smaller investors.
  • Diversification: REITs inherently provide diversification through their multiple property holdings, while crowdfunding investors need to actively manage diversification across various projects.
  • Level of Control: REIT investors rely on professional management decisions, while real estate crowdfunding allows investors to have more control and participation in specific projects.


Both REITs and real estate crowdfunding offer unique advantages to investors looking to enter the real estate market. REITs provide diversification, professional management, and easy liquidity, making them a suitable choice for those seeking a passive investment. On the other hand, real estate crowdfunding offers access to exclusive deals, potential for higher returns, and transparency for investors with a higher risk tolerance and a desire for more active involvement. Ultimately, the choice between REITs and real estate crowdfunding depends on individual preferences, risk tolerance, and investment goals.

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