The Rise of Impact Investing: Doing Good While Earning Returns

The Rise of Impact Investing: Doing Good While Earning Returns
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The world of investing has seen various trends and strategies emerge over the years. One such strategy gaining popularity is impact investing. With the increasing demand for companies to prioritize social and environmental causes, impact investing provides individuals with an opportunity to align their investments with their values. This article explores the rise of impact investing, discussing its benefits and providing insights on how to get started.

What is Impact Investing?

Impact investing refers to the practice of investing in companies, organizations, and funds that aim to generate both financial returns and positive social or environmental impact. It involves considering the societal and environmental implications of investment decisions, alongside financial considerations. Impact investors seek to create measurable positive change through their investments, addressing social and environmental challenges while earning returns.

The Growth of Impact Investing

In recent years, impact investing has gained significant traction and witnessed impressive growth. According to the Global Impact Investing Network (GIIN), the estimated global impact investing market reached $715 billion in assets under management in 2019. This represents a substantial increase from previous years, highlighting the growing interest in this investment approach.

Benefits of Impact Investing

1. Aligning Values with Investments

One of the primary benefits of impact investing is the ability to align personal values with investment choices. Through impact investing, individuals can support causes and issues they care about, such as renewable energy, gender equality, or education. By investing in companies that promote these values, individuals can contribute to positive change while building their investment portfolio.

2. Potential for Competitive Financial Returns

Contrary to the misconception that impact investing sacrifices financial returns, studies have shown that impact investments can deliver competitive financial performance. A report by Cambridge Associates found that impact funds generated returns comparable to traditional funds. This demonstrates that investing with a purpose does not mean sacrificing financial gains.

3. Diverse Investment Opportunities

Impact investing offers a wide range of investment opportunities, catering to various risk appetites and interests. Investors can choose from sectors such as clean energy, affordable housing, sustainable agriculture, and microfinance. This diversity allows investors to allocate their capital to areas that align with their values and risk tolerance.

4. Creating Measurable Impact

Unlike traditional investing, impact investing allows individuals to track and measure the impact they are making. Impact investors can monitor the social and environmental outcomes of their investments, ensuring tangible progress is being made. This transparency provides a sense of fulfillment for investors, knowing that their capital is actively contributing to positive change.

How to Get Started with Impact Investing

Getting started with impact investing may seem overwhelming at first, but with the right approach, anyone can become an impact investor. Here are a few steps to begin your journey:

1. Define Your Objectives

Start by clarifying your investment objectives and the social or environmental issues you want to address through your investments. Consider your values and the causes you are passionate about. This will help you identify areas where you can make a meaningful impact while achieving financial returns.

2. Research and Identify Impact Investment Opportunities

Conduct thorough research to identify impact investment opportunities that align with your objectives. Look for companies, funds, or organizations that have a clear mission and measurable impact goals. Consider their financial performance and track record to ensure they are capable of delivering the desired outcomes.

3. Seek Professional Advice

If you’re new to impact investing or unsure about the process, consider seeking guidance from a financial advisor with expertise in this area. They can help you understand the risks, evaluate investment opportunities, and create a portfolio that aligns with your goals and risk tolerance.

4. Monitor and Evaluate Impact

Once you’ve made your impact investments, it’s essential to stay engaged and monitor the progress. Regularly assess the social and environmental impact of your investments and evaluate whether they align with your initial objectives. This will enable you to make any necessary adjustments and ensure your investments continue to create meaningful change.


Impact investing is on the rise, providing individuals with a unique opportunity to do good while earning returns. By aligning personal values with investment choices, impact investors can contribute to positive social and environmental change. The growth of impact investing showcases the increasing demand for investments that generate measurable impact. With the numerous benefits it offers, impact investing allows investors to make a difference while achieving competitive financial returns. Getting started requires defining objectives, researching opportunities, seeking advice, and monitoring impact to ensure investments stay aligned with desired outcomes.

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